Semiotics is the “science” of signs and design is the “art” of making signs.
The Semiotic Cross consists of:
• the Object (Signified)
• the Word (Signifier)
• the Sign (Representation/Inference)
• the Mind Image (Interpretation)
Choose an example of visual communication (like the one above, which exhibits the four components of the “semiotic cross,” then write a short description of how they work together, one with another, to create a meaningful experience.
